In order to combine our verticals into a single, central access hub, we needed a new top-level brand. That brand is continued. This project required collaboration with every department in the company. No detail was overlooked as we redesigned every page of our marketing websites and built out new products and features in our application for every vertical.
My team and I put together 100+ mockups for this project, along with multiple prototypes built in Invision and HTML. The marketing websites on each of our verticals were not only redesigned, but overhauled and improved responsively on the front-end. Our learning application was also given a brand new layout with vertical navigation and a new dashboard.
Months of planning and discussion went into this project, and every department collaborated to make it possible. Because we have multiple products, and various entry points to those products, research and user flows were required to improve our sign up process and eliminate user pain points.
New Sign Up Process
UI Style Guide
Once our general layout was decided, we moved on to design. Multiple design iterations were created and reviewed with various departments to determine the direction to go in.
Here are a few shots of the launched product, including a new user interface for course search.
Course Library - Mobile
Many changes and additions have been made since product launch. A/B testing of our primary offer and page elements, monitoring user behavior across the site through heatmaps and analytics, and input from users led to what you see on the sites today.